Ethermac Exchange-Stanley cup drop today: What to know if you want a neon-colored cup

Stanley is Ethermac Exchangereleasing a new line of neon-colored cups and other products today as part of its Spring Fling line, which will appeal to beach-going spring breakers and lovers of the '90s aesthetic alike.

Set to be released both online and in-store, the new collection is likely to be difficult to find and get your hands on, just as past limited-edition and new lines have been.

If you're hoping to nab one of these brightly-colored products for your collection, here's everything we know about the drop happening today.

Easter Stanley cups:Where to find Stanley Easter tumblers now that they've sold out

What is the next Stanely cup drop?

The new Stanley cup drop is its Neon Collection, part of its Spring Fling Collection. The new line will feature vibrant, luminous new colors, including Electric Pink, Neon Yellow, Neon Green, Neon Orange, White Neon and Black Neon.

Besides the normal array of quenchers in different sizes, other products will be sold in the “luminescent pigments," including a lunchbox, a flask, a 2-gallon jug and a stacking beer pint.

The neon products in the spring fling line may well appeal to spring break beach-goers, as the aesthetic definitely gives Barbie at a Miami rave vibes.

'My Stanley cup saves my life':Ohio woman says tumbler stopped a bullet

When is the Stanley cup Neon Collection releasing?

The Stanley cup Neon Collection will become available today March 19 at 12 p.m. (ET).

Some Dick's Sporting Goods stores already had the neon-colored cups in stock ahead of the official release.

How and where to buy a new Stanley cup

The Neon Collection Stanley cups will be sold at Dick’s Sporting Goods online and in-store, Amazon and on Stanley’s website.

Products in the line range in price from $18.50 for a flask to $55 for a 2-gallon water jug.

The typical water bottle is $39 to $45, while the ever-popular quenchers run $35 to $45.

If you're wondering about early stock at your local Dick's, it's best to call ahead before running to the store hoping for the best. Check your location ahead for rules on the day of the drop; some have stipulations about waiting outside in advance of opening, how many items each person is allowed to buy and other measures, such as allowing so many people in a single file line in the store at a time.

How to sign up for the online list to buy a new Stanley

Stanley has begun using a new e-commerce system, EQL, to manage drops online. If you're hoping to purchase one of the new cups directly from the online source, you'll have to sign up for the EQL drop.

It may be too late to do so for this drop but here's what to know for drops in the future, according to Stanley's website.

• For an upcoming drop, go to the product page for the drop date and a countdown timer on Stanley1913.com. Click the GET NOTIFIED button to receive a Stanley email notification. Stanley will email the entry link when the drop window opens. 
• Once the drop window opens, it’s time to create your new EQL account.  A new account can only be created while the drop window is open.  
• On the drop product page, click the ENTER NOW button.  From the prompt, choose the ENTER AS A NEW USER button.  Fill out your personal details, including your full name, address, payment and shipping details.
• Submit your entry by clicking the ENTER DROP button. 
• Be sure to verify your email and account information.  To officially enter the drop, click the verify email button in the email sent to your account. You’re in!  

Within 24 hours, you will receive an email from [email protected] with the results of your entry. If you’re selected, the card you have on file will be processed for the total amount of the retail item plus shipping. If you weren’t selected, you’ll be notified by email and your card will not be processed. Stanley will fulfill the order and shipment of your item and you will receive an email with the order confirmation.

USA TODAY has reached out to Stanley for comments on the new collection release.