Current:Home > reviewsBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Wealthify
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-23 11:20:18
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (65566)
Related
- Charges: D'Vontaye Mitchell died after being held down for about 9 minutes
- Video shows giant sinkhole at Illinois soccer field following mine collapse: Watch
- Princess Anne Released From Hospital After Sustaining Head Injury
- Woman accused of poisoning husband's Mountain Dew with herbicide Roundup, insecticide
- Angelina Jolie nearly fainted making Maria Callas movie: 'My body wasn’t strong enough'
- CDK updates dealers on status of sales software restoration after cyberattack
- Judge to weigh request to dismiss Alec Baldwin shooting case for damage to evidence during testing
- Boeing sanctioned by NTSB for releasing details of Alaska Airlines door blowout investigation
- How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
- Shannen Doherty Shares Heartbreaking Perspective on Dating Amid Cancer Battle
Ranking
- British golfer Charley Hull blames injury, not lack of cigarettes, for poor Olympic start
- Judge sets June 2025 trial date for Bryan Kohberger, suspect in Idaho college murders
- Princess Anne returns home after hospitalization for concussion
- Mississippi sets new laws on Medicaid during pregnancy, school funding, inheritance and alcohol
- The Daily Money: Spending more on holiday travel?
- Trump and Biden mix it up over policy and each other in a debate that turns deeply personal at times
- After split with NYC July 4 hot dog competition, Joey Chestnut heads to army base event in Texas
- Volkswagen recalls more than 270k SUVs over airbag that may not deploy during a crash
Recommendation
The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
Oklahoma superintendent orders public schools to teach the Bible
Supreme Court says emergency abortions can be performed in Idaho
Oklahoma to execute Richard Rojem Jr. for murder of ex-stepdaughter. What to know.
Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
'Buffy' star Sarah Michelle Gellar to play 'Dexter: Original Sin' boss
Chances of being struck by lightning are low, but safety knowledge is still important
Morgan Eastwood, daughter of Clint Eastwood, gets married in laid-back ceremony